Set Your Message Free Blog

Whether you’re a small company or a multinational conglomerate, a self-employed professional or a marketing director in charge of hundreds of products, your business brings something special to the world. But unfortunately, unless you can adequately convey that value proposition to the world, you’ll ultimately find your company’s growth to be slow to non-existent.

While there’s no doubt that online video viewing has increased substantially over the past few years, smart businesses are asking themselves what these trends mean for their overall marketing strategies. To answer a few of these questions regarding how current online video viewing trends could influence digital marketing best practices, we turned to comScore’s recent “2012 US Digital Future in Focus” whitepaper to identify the trends shaping future video consumption.