Set Your Message Free Blog

Now that you have created a great new whiteboard video, the next step is to help people find it online. There are many ways to do that, but three of the best channels are YouTube, your website/blog and other social networks. Working together, and using the following tips, you can optimize these channels for search engines, online conversations and social media updates to spread the word and drive traffic to your website.

Have you noticed anything different about your YouTube viewing experience? Perhaps not, but due to a new video algorithm that just went into place, every single video on the popular video site will be affected. The new algorithm takes into account the view-through rate of a video as a large determining factor for search position and suggested videos. This shift signals a move toward rewarding viewer engagement with a video and away from keyword and tag-stuffing.

You know that video is important. You know that all of the progressive companies are using it. You want it and you know that you need it. But, why do you need it? If you are the person that created a YouTube account in 2005 because you thought it would be cool, I am sure you have forgotten it is there by now. The situation is understandable; unfortunately, it’s also a big mistake.  YouTube is currently ranked 4th in the world in terms of traffic. And according to Compete.com, it is the second largest search engine on the web – ahead of both Yahoo and Bing. How can a video channel be considered a search engine though? You might be surprised to know that the world leader in search, Google, has owned YouTube since 2006 and has sky-rocketed the video site to historic new heights.